Understanding what a QR Code is.
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A QR code (Quick Response code) is a type of matrix barcode (or two-dimensional barcode) that reads an optical label that contains information about the item to which it is attached. In practice, QR codes often contain data for an identifier, or locator that points to a website or application. Once this code is in your smartphone, it would provide complete details of that specific data it is linked to such as contact details, website links, apps, or in our case our digital cards and web apps.
They can also be great for capturing data when signing up for promos and special offers.
Although QR Codes have been around for quite a while they are definitely making a comeback even prior to this year’s latest events. They are definitely trending which is why you are seeing them anywhere one has access to a phone. In fact, all phones have QR code scanners built right into their cameras by default. Go ahead and try it out…unless you’re still holding on to a flip phone all you need to do is pull up the camera on your phone and point to a QR Code and it will take you instantly to what it is linked to.
Benefits of Using QR Codes for Customers
QR codes can be used for anything and everything. By including or using QR codes in any form of media such as coupons, cards, etc, you will immediately find all the information you need about a certain product or service saving you time and hassle. They are a Germ-Free way to connect with the information that you want to provide someone with.
Anyone with a phone will have the ability to scan a QR Code.
Benefits of using QR Codes for Small Businesses
The benefits are endless really. Using QR codes nowadays is one of the best ways to promote your business and bring in more sales. Also, it has been reported that small businesses have had an increase in sales after making a mobile website, and using QR codes. This will also be a good help by providing more information to your customers or when you want them to know about your new promos and services.
Knowing this is why our company has been using QR Codes effectively for our clients for years now even before 2020! We understand the genuine benefits long before it became a necessity. We have data tracking and also use Dynamic QR Codes that work exceedingly well for the modern needs of today’s businesses.