The Surprising Truth About Word of Mouth Marketing

What You’re Missing Out On If You’re Not Investing in Word of Mouth Marketing.

But if you’re not actively working to generate word-of-mouth buzz for your business, you’re missing out on a lot of potential customers.

According to recent studies, 84% of people trust word-of-mouth recommendations from friends and family more than any other form of advertising.

Once more, word-of-mouth marketing is almost always free!

So how can you start harnessing the power of word-of-mouth marketing for your business?

Here are a few tips:

1. Make it easy for your customers to spread the word.

Make sure you have social sharing buttons on your website and blog, and that your content is easy to share. A great way is to use Dynamic QR Codes that we tie to our progressive web apps.  These codes can then be printed on all marketing tools that you have from cards, receipts, stickers, packaging, menus, and more.

2. Create compelling products and services.

Make sure your products and services are compelling and share-worthy by creating products and services that are truly worth people’s time and attention.

3. Offer incentives.

People are more likely to spread the word about your business if they’re getting something in return. You can offer discounts, freebies, or other incentives to customers who refer new business your way.

4. Make it personal.

When you’re asking customers for referrals, make sure to personalize your request. People are more likely to help out if they feel like you’re asking them as a friend, rather than as part of a marketing campaign.

5. Keep your promises.

If you make a promise to a customer (e.g., a discount for referring a new customer), make sure you follow through. This will help build trust and goodwill, both of which are essential for generating word-of-mouth buzz.

Word-of-mouth marketing is one of the most powerful marketing tools available, but it’s often overlooked in favor of more flashy, attention-grabbing tactics and even for the more expensive ad campaigns that businesses spend hundreds if not thousands of dollars on.

Don’t make the same mistake! If you’re not investing in word-of-mouth marketing, you’re missing out on a lot of potential customers.

Word Of Mouth Marketing using Progressive Web Apps

Now let’s talk about how investing in our progressive web apps are a WOM marketing dream come true!

With our apps, networking and WOM is a breeze – there’s no need to remember a name or a web address. Once the app is saved to a phone, all your fans have to do is open it up and share it as many times as they like. It’s easy, full-proof, and even fun!

Let’s say a rave customer or client refers your product or services to someone. They’ll probably mention your name and explain what made you stand out. Now it’s up to that person to remember your name and search for your company online. Unless that person texts that person directly, there’s a good chance they’ll forget the conversation, forget your name, or even end up with a competitor.

Why leave your WOM marketing to chance when you can give your biggest fan the best tool that is sure to be full proof and even FUN for them to be able to share out as many times as they like instantly?

Once the app is saved to your phone, all you have to do to share it is hold down the icon and tap share. It will then display all the ways you can share the app – via text, email, messenger, airdrop, or copy-paste link. The best part is that the person you’re sharing it with gets to choose how they want to receive it!

Before you get too excited about the effectiveness of WOM, make sure you’re in a position to allow your best customers to help you ramp up your business by getting solid new customers and clients by utilizing your very own custom progressive web app!

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